We’re used to checking out new artists on socials, and we’ve heard many stories about how people got their big break after being discovered on Instagram. But here’s one we don’t get very often: reddit. That’s right, UNCO[V]ERED artist Sasha Sloan was thrown into our orbit (and scored herself a record deal) after a reddit post went viral.
The story goes that Sasha‘s parents were painting their house, and decided to add a big “dork” with an arrow pointing to Sasha‘s room. Sasha posted it to reddit, and after the thread went viral, she added her soundcloud link (self promotion rules be damned!).
Putting in the work as a songwriter (you’ll catch her credits on tracks from the likes of Camilla Cabello and Charli XCX), Sasha also appeared on some pretty high-profile collaborations (ODESZA, anyone?) before releasing her debut single ‘Ready Yet’. Since then, she has established herself as a true wordsmith, an artist’s artist, who crafts potent melodies filled with poignant lyrics.
With some strong streaming numbers pushing her career forward, Sasha‘s live shows have been a chance for her to really connect;
“You see all these streams, but it feels like they’re bots, I don’t know why, but you don’t actually see to people actually listening to your music…it was crazy to see people looking me in the eye [playing live] and really connecting with it and that was really gratifying. I didn’t know people were actually going to be there,” she told The Line Of Best Fit.
So now, we wait for our chance to see her live. C’mon, Australia isn’t that far from LA…
UNCO[V]ERED premieres on Saturday at 12noon, right after the Spotify Countdown. Channel 801, only on Foxtel.