Our latest UNCO[V]ERED artist is testament to the power of social media. After beginning to upload covers from 12 years old, Madison Beer caught the eye of Justin Bieber. He tweeted her cover of Etta James‘ ‘At Last’, and as they say, the rest is history.
Over the past few years, Madison Beer has grown into herself as the world watched. For the Long Island, New York native, music is what propelled her into the spotlight. As her social media following swelled and she racked up millions of streams, she finally reached a point where she became ready to release music that demonstrates the woman she has become. Now 19, Madison is holding nothing back and letting her music come from the heart.
Her debut EP offering has garnered more than 400 million streams worldwide, while her first-ever tour sold out in Europe near instantly upon announcement, with the U.S. quickly following. As The Guardian wrote, ‘The American teenager pulls off somersaulting vocals and pin-drop performances with regal poise,’ adding, ‘In full you-go-girl flight, Beer is impossible to resist’. Recognized by Billboard on their 2018 ‘21 Under 21’ roster of the most promising young talents in music, Madison proves that she is in control and has never been more confident as an artist.
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Madison’s latest single, ‘Dear Society’ has already generated over 20 million streams, and received over 2.5 million YouTube views in less than 48 hours. Written about the pressures of social media, and its effects on mental health, the song has connected with fans worldwide.
UNCO[V]ERED premieres on Saturday at 12noon, right after the Spotify Countdown. Channel 801, only on Foxtel.
‘Dear Society’ is available to stream and purchase here.