ILIRA means “rebel” or “warrior” in Albanian, and the singer thinks her parents knew she was going to be a fighter! In our UNCO[V]ERED clip this week, she takes on fairy tale stereotypes, and we are so here for it.
Raised in a small Swiss town by Kosovo-Albanian parents, ILIRA struggled to find her place in an environment with clashing cultures. Citing a wide set of musical influences, from Nirvana, to Rihanna as her first major muses, ILIRA developed a rebellious middle- finger-wagging attitude at a very young age, shaping her into the artist that she is today.
ILIRA began cutting her teeth on the live stage in various talent shows on Albanian and Swiss TV, all the while writing songs to beats she had purchased online and posting clips of these songs to Instagram. After a move to Berlin, ILIRA was snapped up by a record label, and began penning catchy pop tracks in LA and London.
‘Do It Yourself is full of bouncy beats, with lyrics that explore a Disney-like world, questioning the classic fairy tale concept of ‘girl needs boy’. It’s an empowering girl-power pop anthem, full of hands-in-the-air moments.
UNCO[V]ERED premieres on [V] on Saturday at 12noon, right after the Spotify Countdown. Channel 801, only on Foxtel.
Stream or purchase ‘Do It Yourself’ here.