Aussie hip hop artist L-FRESH The LION has been selected to soundtrack NBL team Sydney Kings’ new Rise With Us campaign.
The Sydney artist was selected for his “empowering sound, love of basketball, ongoing local community involvement and strong Western Sydney roots” and inked anthem We The Kings alongside producers Zig Parker and Solo, who worked on the lyrics with players from the team.
The new song has been announced as Sydney Kings launches Rise With Us, a campaign that will see the team focus more on entertainment and inclusivity throughout its 2019-20 season.
“It was incredibly exciting to collaborate so closely with the Kings’ players and L-FRESH to develop the look, feel and sound of what’s sure to be a cracker season for the Kings and their fans,” BWM Dentsu Executive Creative Director Asheen Naidu said.
Following a huge performance on MTV India recently, L-FRESH The LION will play three East Coast dates this month in support of new single Born To Stand Out.
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L-FRESH The LION is managed by Craig Treweek, who is a director of Handshake Media, owner of this website.